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“Technology doesn't have to look like technology...It's gotten to the point where no one has imagination. Everyone else is making what everyone else is making. We wanted to do away with all that...Now that technology is ubiquitous, shouldn't you look fresh?”—will.i.am
“I'm young, I'm in the industry, I'm in the world of tech with my app and this is all my generation—so I feel like I really got it and believed in it 100% from the beginning. I was basically like, 'This is SICK. This is so awesome. I've got to be a part of this because it's SO cool.'”—Kendall Jenner
“i.am+ has allowed me to fuse fashion and style with technology like it’s never been done before. People now have the opportunity to make a fashion statement with technology. I’ve loved every minute of working with will.i.am and the i.am+ family.”—André Leon Talley
